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Sep 29

New director says experience gained at JCPRD and in Lawrence should serve him well

Posted on September 29, 2022 at 2:30 PM by Becky Burnside

By David Markham

A former JCPRD employee has returned to serve as the new executive director for the Kansas City Corporate Challenge.

Chad Tower rejoined the agency effective Sept. 6 to head KCCC. He filled a role that had been vacant since former KCCC Executive Director Lacey Fisher was promoted in late July to corporate and community wellness manager.

“As a familiar face to KCCC, Chad brings with him over 17 years of experience; 10 of which were spent as a Corporate Challenge games director,” Fisher said. “His robust knowledge of sponsorship recruitment and retention, budget management, relationship building, and event execution will certainly continue the successes that KCCC has enjoyed for over 40 years. I’m excited to see what his positive attitude and leadership will bring to the position and team overall.”

“Honestly, it was like a chance to come back home,” Tower said.  “To be a part of this department and organization again was something I could not pass up. I have always loved what KCCC stands for, and I am ready to be a part of it again. Secondly, the staff - everyone in this department - is a hard-working dedicated individual who takes pride in what they do. I could not be more honored to be working alongside the staff in the KCCC & Corporate and Community Wellness Department.”

Tower first came to JCPRD in February 2001 as the coordinator of the former Athletic Training Center. In July of 2005, he transferred to CCW where he was the special projects coordinator.  He became the CCW coordinator a year later in July 2006, and left JCPRD in January 2014.  Native of Jasper, Minn., Tower holds a bachelor’s degree in public recreation from South Dakota State University in Brookings, S.D. 

Prior to coming to JCPRD, Tower worked for 3.5 years as supervisor for the Lawrence (Kan.) Recreation Center, and during the eight years he was gone from JCPRD, he returned to Lawrence Parks & Recreation, where he was facilities operation supervisor for the Sports Pavilion Lawrence and then as general manager of HyVee Arena.

Tower said his experience with JCPRD as well as with Lawrence Parks & Recreation helped prepare him for the KCCC executive position. 

“Being a games director for KCCC for 10+ years has prepared me for this current role,” he said. “When I left here I continued to be in the sports and entertainment business both in public and private settings. Those experiences of hosting regional and national events while managing people and dealing with the public on a daily basis all leads back to what I will be doing here for KCCC. My experiences at the Sports Pavilion Lawrence and HyVee Arena gave me experience in all aspects of managing national sporting events along with planning and executing concerts and other special events.  All those experiences can and will be used in this executive director position with KCCC.”

Tower joked that his first goal is to survive KCCC’s 2023 season. 

“In all honesty, my goal is to make sure we are doing all we can to keep KCCC the largest and greatest corporate challenge in the country,” he said. “In the near future, my goal is getting back to the number of companies we were at before COVID-19 hit in 2020.  Long-range goals will always be identifying and offering new things out there that we can incorporate and stay true to our mission statement.

Registration for the 2023 Kansas City Corporate Challenge begins in November. For details, check kccorporatechallenge.com/company-registration.